“A two-slide comparison hook you can use to grow a health & fitness app - pairing a gym selfie asking 'how bad it hurt' with a twelve-month muscle heatmap screenshot.”
4/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this slideshow post at 382K views, a jump of 57x over the account's median. The Outlier score is exactly that jump, and with 6.7K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 3/5 (4.7% weighted). It promotes A workout-tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
Broken out, the post drew 14K likes, 27 comments, 46 shares, and 816 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This two-slide photo post opens on a still visual beat before advancing to a second image via manual user swipe. There is no spoken audio. The post relies entirely on visual presentation, using minimal textual context in the main caption that references numerical data and fitness tracking hashtags. Across the two slides, the content displays workout statistics and data screens tied to the featured fitness app. The pacing is user-controlled through the carousel format, moving straight from the opening data display directly into the secondary screen view where the app interface and recorded metrics remain the central focus on screen.
How this post compares
Its 382K views run about 1.8x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 55% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 75% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
Collections by app niche
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Same Slideshow format
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