“A two-slide curiosity loop slideshow you can use to market a health & fitness app - it opens on an emotional personal prompt before revealing a gamified in-app muscle-mapping transformation chart.”

This slideshow TikTok post pulled 93K views - 46× what the account typically does (~2K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 2/5 (1.8% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A strength-training and workout-tracking app.