“A two-slide curiosity loop slideshow you can use to market a health & fitness app - it opens on an emotional personal prompt before revealing a gamified in-app muscle-mapping transformation chart.”
4/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
93K views on a slideshow post, 51x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.8K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 2/5 (1.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A strength-training and workout-tracking app. Reach gets a post seen; Pull is the read on whether it landed.
The counts behind those scores: 1.3K likes, 12 comments, 10 shares, and 94 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post is a two-slide silent photo carousel. The first slide opens on a static image featuring text overlay that serves as the hook, framed around a gym or workout context. The viewer swipes to the second slide, which delivers the second beat of the two-part sequence. On this concluding slide, the featured workout application interface is presented alongside text overlay that finishes the setup from the opening slide. The transition pace is entirely user-directed across the two static frames. The written post caption sits below the visuals, containing short text and fitness-related hashtags referencing the featured fitness tracking product.
How this post compares
Its 93K views run about 0.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 60% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 84% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
More outlier TikTok posts
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
Silent UGC in Health & Fitness
Silent UGC in Health & Fitness
Want to dupe these outliers for your own app?
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