“A two-slide slideshow you can use to promote a health & fitness app - hook with a gym floor POV reading "I went from zero" then swipe to a contribution grid.”

This slideshow TikTok post pulled 12K views - 1× what the account typically does (~12K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 3/5 (3.2% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: Stronger workout tracking app.