“A two-slide relationship hook you can use to grow a health & fitness app - pairing a sad selfie with a gym progress chart shaped like a broken heart.”

Handler logged this slideshow post at 402K views, a jump of 185x over the account's median. The Outlier score is exactly that jump, and with 2.2K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 3/5 (3.3% weighted). It promotes A workout tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

By the raw numbers the post logged 11K likes, 12 comments, 89 shares, and 489 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 402K views run about 1.8x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 34% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 79% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.