“A visual transformation flex you can use to sell a health & fitness app - open on an insecurity callout revealing shredded abs, then immediately cut to in-app routine selection.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 17x - 173K views where a normal post on the account lands near 10K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A personalized workout planning app. Pull came in at 1/5, 1.0% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 877 likes, 19 comments, 40 shares, and 146 saves - the raw engagement Handler reads to place the post in its niche.

Its 173K views run about 0.8x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 79% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 94% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.