“A dramatic relationship-betrayal slideshow you can use to market a health & fitness app - it pairs an emotional crying-photo hook with a text conversation that naturally plugs a stress-tracking notification.”

Running 6x the account's own baseline, this post reached 553K views against the 92K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A stress and heart-rate tracking app is the product on screen. Where reach gets a post seen, Pull - here 3/5, 3.9% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

The counts behind those scores: 18K likes, 73 comments, 271 shares, and 564 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 553K views run about 2.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 97% of the 897 health & fitness outliers we currently track. Its Pull score sits in the top 78% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.