“A two-slide slideshow you can use to grow a health & fitness app - prompt sharing to a baggy-clothes friend on slide one, then show a strength-level chart on slide two.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 50x - 490K views where a normal post on the account lands near 9.8K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A strength tracking and workout analysis app. Pull came in at 5/5, 11.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 44K likes, 740 comments, 803 shares, and 2.3K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 490K views run about 2.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 60% of the 855 health & fitness outliers we currently track. Its Pull score sits in the top 51% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.