“A somatic ASMR plucking hook you can use to promote a health & fitness app - it acts out healing gestures before cutting to an in-app recovery milestone.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 175x - 30K views where a normal post on the account lands near 170. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A smoking cessation and sobriety tracker. Pull came in at 5/5, 54.9% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 7.3K likes, 99 comments, 2K shares, and 256 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 30K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 36% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 1% of that same set.

Shares did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo makes up 24% of recent health & fitness outliers in the library.