“A casual kitchen task hook you can use to promote a health & fitness app - the creator chops strawberries while getting real-time voice encouragement from an on-screen AI companion.”

589K views on a app demo post, 857x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 687 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (1.0% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A sobriety companion app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 3.4K likes, 55 comments, 51 shares, and 589 saves - the raw engagement Handler reads to place the post in its niche.

Its 589K views run about 2.6x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 15% of the 894 health & fitness outliers we currently track. Its Pull score sits in the top 93% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.