“A relatable listing hook you can use to market a health & fitness app - it lists highly specific lifestyle struggles before cutting directly to an in-app conversation that solves them.”
Posted on TikTok
1603× outlier5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this app demo post at 280K views, a jump of 1603x over the account's median. The Outlier score is exactly that jump, and with 175 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (34.9% weighted). It promotes An AI sobriety companion app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
Broken out, the post drew 58K likes, 73 comments, 6.6K shares, and 3.2K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
How this post compares
Its 280K views run about 1.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 9% of the 1055 health & fitness outliers we currently track. Its Pull score sits in the top 5% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 23% of recent health & fitness outliers in the library.
More outlier TikTok posts
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Silent UGC in Health & Fitness
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Talking Head in Health & Fitness
Slideshow in Health & Fitness
Talking Head in Health & Fitness
Slideshow in Health & Fitness
A similar 2722x outlier
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