“A lifestyle FAQ hook you can use to promote a health & fitness app - place an organic quit-vaping question on screen and deliver structured advice with your app inside the caption.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 85x - 101K views where a normal post on the account lands near 1.2K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A quit vaping app. Pull came in at 1/5, 0.9% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 531 likes, 6 comments, 16 shares, and 77 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 101K views run about 0.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 50% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 94% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.