“A six-second raw transition you can use to promote a health & fitness app - cutting from a skin flare-up close-up directly to an in-app facial diagnostic scan.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 55671x - 28M views where a normal post on the account lands near 503. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A skin-tracking and acne analysis app. Pull came in at 1/5, 0.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 189K likes, 233 comments, 842 shares, and 5.8K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 28M views run about 125x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 1% of the 894 health & fitness outliers we currently track. Its Pull score sits in the top 96% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.