“An 'eating real food' slideshow you can use to promote a health & fitness app - labeling aesthetic whole-food meals with micro-nutrient benefits and ending with an in-app tracking screen.”
2/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Running 24x the account's own baseline, this post reached 226K views against the 9.4K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.
A nutrition and micro-nutrient tracking app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 21.3% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.
Broken out, the post drew 16K likes, 36 comments, 289 shares, and 7.6K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post is a silent photo slideshow consisting of six static slides. It opens on the first slide with a food-focused visual and an initial text overlay establishing the topic of eating whole foods. The sequence moves through six distinct visual beats at the viewer's reading pace, with each slide displaying a different meal or whole ingredient. Short text overlays accompany the imagery across the slides, highlighting food items without voiceover or spoken dialogue. The brief caption reinforces the healthy eating theme with concise text and relevant hashtags, while the featured concept or product remains integrated within the meal photography throughout the progression.
How this post compares
Its 226K views run about 1.0x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 74% of the 855 health & fitness outliers we currently track. Its Pull score sits in the top 26% of that same set.
Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
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