“A high-drama slideshow hook you can use to promote a health & fitness app - it pairs a raw emotional crisis selfie with a native push notification before showing a comforting text.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 7x - 1.2M views where a normal post on the account lands near 171K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A mental health and grief support app. Pull came in at 5/5, 12.6% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 123K likes, 1.5K comments, 1.2K shares, and 5.3K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 1.2M views run about 5.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 91% of the 936 health & fitness outliers we currently track. Its Pull score sits in the top 48% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.