“A food diary slideshow you can use to market a health & fitness app - pitching nutrient-rich plates with functional benefits instead of calories, then showing an in-app goals screen.”

698K views on a slideshow post, 63x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 11K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (32.2% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A hormone and micronutrient tracking app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 94K likes, 291 comments, 1.6K shares, and 31K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 698K views run about 3.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 54% of the 936 health & fitness outliers we currently track. Its Pull score sits in the top 7% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.