“A food diary slideshow you can use to market a health & fitness app - pitching nutrient-rich plates with functional benefits instead of calories, then showing an in-app goals screen.”

This slideshow TikTok post pulled 698K views - 58× what the account typically does (~12K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (32.2% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A hormone and micronutrient tracking app.