“A tutorial slideshow hook you can use to market a health & fitness app - it leads with high-value muscle targeting illustrations before naturally sliding into a daily macro tracking recommendation.”

This slideshow TikTok post pulled 71K views - 45× what the account typically does (~1.6K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (21.7% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A calorie and macro tracking app.