“A micro-task hook you can use to promote a health & fitness app - it overlays a gamified quest card over messy bedroom footage, cutting directly to the in-app reward.”

19M views on a silent ugc post, 287x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 67K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (1.3% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A gamified self-care and habit-tracking app. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 220K likes, 1.3K comments, 662 shares, and 7K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 19M views run about 84x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 28% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 88% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.