“A raw vulnerability hook you can use to market a health & fitness app - it opens on weight-gain anxiety before showing an adorable, calorie-free food diary.”

23K views on a app demo post, 14x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.6K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (33.9% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A gamified food-journaling app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 5.2K likes, 0 comments, 142 shares, and 502 saves - the raw engagement Handler reads to place the post in its niche.

Its 23K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 82% of the 855 health & fitness outliers we currently track. Its Pull score sits in the top 6% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.