“A relatable pain-point hook you can use to promote a health & fitness app - it opens on a vulnerable late-night struggle, then showcases gamified meal logging as the solution.”

Handler logged this app demo post at 98K views, a jump of 1425x over the account's median. The Outlier score is exactly that jump, and with 69 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (33.2% weighted). It promotes A gamified food-logging and eating disorder recovery app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 23K likes, 39 comments, 823 shares, and 1.6K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 98K views run about 0.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 10% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 6% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.