“A physical tablet-opening hook you can use to promote a mobile game - opening a tactile case to reveal screen-recorded gameplay of suspicious cloned-phone text messages in 7.5 seconds.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 214x - 191K views where a normal post on the account lands near 893. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A mobile detective game where you search through cloned phone data to solve a mystery. Pull came in at 5/5, 15.5% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 11K likes, 31 comments, 617 shares, and 4K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 191K views run about 0.5x the median of recent games outliers in the library. That reach multiple ranks in the top 44% of the 184 games outliers we currently track. Its Pull score sits in the top 45% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo is the most common breakout format among recent games outliers in the library, at 46% of them.