“A party challenge format you can use to promote a mobile game - creators combine the whisper challenge with your charades app, driving shares through hilarious lip-reading misinterpretations.”

Handler logged this other post at 3.4M views, a jump of 118x over the account's median. The Outlier score is exactly that jump, and with 29K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (35.2% weighted). It promotes Heads Up! party game app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 626K likes, 2.4K comments, 88K shares, and 53K saves - the raw engagement Handler reads to place the post in its niche.

Its 3.4M views run about 10x the median of recent games outliers in the library. That reach multiple ranks in the top 52% of the 139 games outliers we currently track. Its Pull score sits in the top 9% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest.