“A step-by-step unboxing tutorial you can use to promote a mobile game - it opens on the packaging, walks through game levels card by card, and ends on an emotional handwritten payoff.”
3508× outlier5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this other post at 15M views, a jump of 3508x over the account's median. The Outlier score is exactly that jump, and with 4.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (12.8% weighted). It promotes We're Not Really Strangers card game. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
By the raw numbers the post logged 972K likes, 7K comments, 63K shares, and 182K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The video opens with a direct greeting introducing the card game, followed by a straightforward instructional hook inviting the viewer to learn the rules. Pacing remains steady across about six distinct informational beats. The video runs about 59 seconds, sequentially detailing gameplay styles, the three card levels, supplemental items like notepads, and special mechanics. Spoken narration matches onscreen demonstrations, accompanied by synced text captions throughout. The physical product appears continuously on screen, starting with the card deck and packaging, followed by close-up hands-on demonstrations of individual prompt cards, the transparent Dig Deeper card, and the final handwritten note card.
How this post compares
Its 15M views run about 53x the median of recent games outliers in the library. That reach multiple ranks in the top 13% of the 118 games outliers we currently track. Its Pull score sits in the top 49% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest.
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Want to dupe these outliers for your own app?
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