“A panic-sharing reaction hook you can use to market a health & fitness app - it opens on a silent, relatable face-palm before cutting to an in-app delay notification.”

Handler logged this app demo post at 136K views, a jump of 8x over the account's median. The Outlier score is exactly that jump, and with 17K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (7.2% weighted). It promotes A gamified period tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 6.2K likes, 499 comments, 417 shares, and 236 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 136K views run about 0.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 75% of the 47 health & fitness outliers we currently track. Its Pull score sits in the top 75% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 19% of recent health & fitness outliers in the library.