“A friend comparison slideshow you can use to promote a health & fitness app - showing daily calorie widget evolutions where one person fails hilariously while the other succeeds.”
1/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
An outlier is a post that beats the account's own baseline, and this slideshow one did by 6x - 12K views where a normal post on the account lands near 2K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.
The product behind the post is Dobie calorie tracking app. Pull came in at 5/5, 20.7% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.
Broken out, the post drew 2.3K likes, 4 comments, 3 shares, and 28 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens on the first slide of a six-slide sequence, using a static image paired with a centered on-screen text hook. It progresses through six distinct visual beats, one per slide, with pacing dictated by manual swiping. Each slide displays a graphic or photo accompanied by short, bold text overlays that deliver information without spoken audio. The caption remains static beneath the carousel throughout the presentation. The featured app appears across the middle and later slides via on-screen interface screenshots, concluding on a final slide that presents the product name alongside a direct end screen.
How this post compares
Its 12K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 97% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 26% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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