“A relationship longing slideshow hook you can use to market a health & fitness app - layering melancholic breakup texts over aesthetic gym imagery and a clean calorie-tracking interface.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this slideshow post at 670K views, a jump of 469x over the account's median. The Outlier score is exactly that jump, and with 1.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (20.5% weighted). It promotes A calorie and macro tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
The counts behind those scores: 73K likes, 62 comments, 3.6K shares, and 12K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens on the first slide of a five-part image carousel, displaying a text hook centered over a visual related to fitness and dieting. Across five discrete slides, the sequence moves step-by-step through silent, static frames. Text overlays deliver the core message line by line on each image, maintaining a consistent font placement as the viewer swipes. The narrative relies entirely on written text without spoken audio. Calorie tracking and fitness app elements appear in the later slides of the carousel to resolve the initial text setup, accompanied by a brief hashtag-focused caption below the frame.
How this post compares
Its 670K views run about 3.0x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 21% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 27% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
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