“A relationship detachment hook you can use to market a health & fitness app - it reels viewers in with heartbreak text before slipping the tracking interface mid-slide.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
361K views on a slideshow post, 255x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.4K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (23.7% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A calorie-tracking app. Reach gets a post seen; Pull is the read on whether it landed.
Broken out, the post drew 50K likes, 38 comments, 927 shares, and 7.9K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The six-slide slideshow opens on a still image paired with a centered text overlay introducing a fitness scenario. The format moves through six static frames at a self-directed pace. The sequence progresses across multiple visual beats, displaying gym-related imagery, meal preparations, and fitness-tracking moments. Prominent text overlays appear across each frame to present the text-based narrative without spoken audio or voiceover. The product appears in the middle and later slides as direct screenshots of a calorie and macro-tracking mobile application interface, displaying logged food entries and daily totals before concluding on the final app summary screen.
How this post compares
Its 361K views run about 1.6x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 29% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 20% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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Another Calorie Tracking outlier
Another Calorie Tracking outlier
Another Calorie Tracking outlier
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
App Demo in Health & Fitness
Silent UGC in Health & Fitness
Silent UGC in Health & Fitness
A similar 286x outlier
A similar 242x outlier
Want to dupe these outliers for your own app?
Handler doesn't just list the winners - it rebuilds them as your own. Your brand's AI creator, your product in every shot, the regeneration prompt and brand overlay done for you.