“A lifestyle-aesthetic slideshow hook you can use to promote a health & fitness app - it outlines four steps to self-discipline and naturally inserts the product UI as the third step.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 211x - 297K views where a normal post on the account lands near 1.4K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A calorie tracking app. Pull came in at 5/5, 47.2% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 71K likes, 57 comments, 1.2K shares, and 16K saves - the raw engagement Handler reads to place the post in its niche.

Its 297K views run about 1.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 32% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 1% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.