“A heartbreak glow-up slideshow you can use to promote a health & fitness app - it tracks emotional detachment through gym photos, ending on a clean in-app tracking screenshot.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 130x - 143K views where a normal post on the account lands near 1.1K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A calorie tracking app. Pull came in at 5/5, 22.4% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 19K likes, 12 comments, 462 shares, and 2.7K saves - the raw engagement Handler reads to place the post in its niche.

Its 143K views run about 0.6x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 41% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 23% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.