“An aesthetic meal-prep hook you can use to market a health & fitness app - open on an aspirational physique, scan a simple recipe with the AI tool, and close with a quick workout.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 16x - 869K views where a normal post on the account lands near 54K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A calorie tracking app. Pull came in at 5/5, 25.9% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 167K likes, 691 comments, 4.9K shares, and 9.3K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 869K views run about 3.8x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 80% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 17% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.