“A timeline-progression slideshow you can use to promote a health & fitness app - hook with an aspirational body, list daily habits by week, and embed your app as step three.”
4/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
102K views on a slideshow post, 69x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.5K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (21.3% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A calorie tracking app. Reach gets a post seen; Pull is the read on whether it landed.
By the raw numbers the post logged 9.8K likes, 15 comments, 185 shares, and 2.8K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This seven-slide photo post opens on a title slide displaying an on-screen text hook centered on a gym scenario. The post progresses across seven distinct image beats, functioning at a user-directed swipe pace. Each slide pairs a static visual scene with an on-screen text overlay that advances the situation step-by-step. There is no spoken dialogue or voiceover audio, relying entirely on visual imagery and silent on-screen text. The caption consists solely of brief fitness-related hashtags beneath the frame, and no third-party app or physical product is featured on screen throughout the sequence.
How this post compares
Its 102K views run about 0.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 54% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 25% of that same set.
Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
More outlier TikTok posts
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
App Demo in Health & Fitness
Another Health & Fitness outlier
Silent UGC in Health & Fitness
Silent UGC in Health & Fitness
App Demo in Health & Fitness
App Demo in Health & Fitness
App Demo in Health & Fitness
Same Slideshow format
Want to dupe these outliers for your own app?
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