“A listicle slideshow hook you can use to market a health & fitness app - it pairs standard gym tips with a seamless tool plug before dropping an emotional revenge-motivation punchline.”
3/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
An outlier is a post that beats the account's own baseline, and this slideshow one did by 45x - 58K views where a normal post on the account lands near 1.3K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.
The product behind the post is A calorie-tracking app. Pull came in at 5/5, 17.6% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.
Broken out, the post drew 5.5K likes, 18 comments, 56 shares, and 1.1K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens on a still photo slide featuring on-screen text positioned as the initial hook. Across six slides, the presentation advances through sequential static images paired with centered text overlays on each frame. The pacing relies on manual user swipes across the six distinct visual beats. Early slides establish a fitness and diet premise through bold text prompts, while subsequent slides present specific numbered items or scenarios matching the caption's framing. The featured calorie tracking app interface appears on the later slides, displayed directly via in-app UI screenshots layered beneath explanatory text before reaching the final closing slide.
How this post compares
Its 58K views run about 0.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 60% of the 940 health & fitness outliers we currently track. Its Pull score sits in the top 34% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
Collections by app niche
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Want to dupe these outliers for your own app?
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