“A value-first tip list slideshow you can use to market a health & fitness app - open with an aspirational body, share fitness hacks, and native-embed your tracker as tip three.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 32x - 39K views where a normal post on the account lands near 1.2K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A calorie and macro tracking app. Pull came in at 5/5, 19.2% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 4.4K likes, 13 comments, 47 shares, and 712 saves - the raw engagement Handler reads to place the post in its niche.

Its 39K views run about 0.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 68% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 29% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.