“A silent UGC symptom hook you can use to market a health & fitness app - it overlays highly relatable burnout symptoms on raw aesthetic footage before pitching the tool.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 33x - 359K views where a normal post on the account lands near 11K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A burnout prevention and symptom-tracking app. Pull came in at 5/5, 9.9% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 19K likes, 159 comments, 1K shares, and 3K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 359K views run about 1.6x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 67% of the 894 health & fitness outliers we currently track. Its Pull score sits in the top 56% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.