“A medical warning slideshow you can use to promote a health & fitness app - it leverages a shocking nutritional deficiency threat before introducing an in-app tracking solution.”

Running 10x the account's own baseline, this post reached 25K views against the 2.5K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A baby food tracking and baby-led weaning app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 20.1% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Underneath the two scores sit the actual counts - 651 likes, 3 comments, 518 shares, and 567 saves - the raw engagement Handler reads to place the post in its niche.

Its 25K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 85% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 28% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.