“A listicle slideshow hook you can use to market a health & fitness app - it hooks parents with high-stakes safety tips before positioning the utility app as the tracking solution.”

454K views on a slideshow post, 186x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 2.4K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (25.9% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A baby food and allergen tracking app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 20K likes, 162 comments, 10K shares, and 14K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 454K views run about 2.0x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 34% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 16% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.