“A high-utility cheat-sheet slideshow you can use to market a health & fitness app - it delivers nine highly shareable parenting charts before dropping an in-app tracker CTA on the final frame.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this slideshow post at 253K views, a jump of 106x over the account's median. The Outlier score is exactly that jump, and with 2.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (39.9% weighted). It promotes A baby food tracking and baby-led weaning guide app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
By the raw numbers the post logged 15K likes, 54 comments, 3.5K shares, and 18K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post is a 12-slide photo carousel focused on starting solids and baby food preparation. It opens on an initial title slide presenting the topic through text overlays, followed by eleven successive static image slides that step through specific foods, allergens, and meal prep formats. Each slide functions as an individual beat, maintaining a steady, catalog-style pacing as the viewer swipes through the sequence. Text overlays across the slides display names, food categories, and preparation details. The featured baby food app appears within the content and interface screenshots across the slide series, aligned with the caption hashtags.
How this post compares
Its 253K views run about 1.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 44% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 3% of that same set.
Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
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Silent UGC in Health & Fitness
A similar 179x outlier
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