“A slideshow hook you can use to market a health & fitness app - it opens on a heavy emotional cliffhanger before revealing a subtle, contextual push notification on the final screen.”

380K views on a slideshow post, 6x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 63K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 4/5 (5.1% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is An anxiety tracking and biofeedback app. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 16K likes, 331 comments, 184 shares, and 406 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 380K views run about 1.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 97% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 72% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.