“A two-slide comparison slideshow you can use to promote a health & fitness app - posing an aspirational question over a gym selfie before revealing a gamified calendar heat-map tracking consistency.”

This slideshow TikTok post pulled 83K views - 83× what the account typically does (~1K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 4/5 (5.7% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A workout tracking app.