“A two-slide meme format you can use to sell a health & fitness app - pairing a defensive gym-culture question on slide one with a muscle-recovery screenshot on slide two.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this slideshow post at 25M views, a jump of 4693x over the account's median. The Outlier score is exactly that jump, and with 5.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.1% weighted). It promotes Stronger workout tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
The counts behind those scores: 234K likes, 342 comments, 1.3K shares, and 11K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post uses a simple two-slide photo carousel format without audio. The opening slide presents an initial gym-focused image overlaid with brief text acting as the visual hook. Swiping to the second slide reveals a direct view of the workout app interface, displaying tracking features and user stats. The pacing is controlled entirely by manual swiping across two distinct beats. Text overlays remain brief and centered on the visuals, while the accompanying caption presents a short question alongside relevant gym and app-tracking hashtags. The product UI serves as the resolution visual on the final slide.
How this post compares
Its 25M views run about 117x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 3% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 91% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
Collections by app niche
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