“A two-slide comparison hook you can use to market a health & fitness app - pair a gym excuse selfie with an in-app muscle mapping chart showing 12 months' progress.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this slideshow post at 17M views, a jump of 3130x over the account's median. The Outlier score is exactly that jump, and with 5.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.4% weighted). It promotes Stronger App. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
Broken out, the post drew 197K likes, 327 comments, 740 shares, and 6.5K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This two-slide photo carousel opens on an initial static image with an on-screen text hook establishing a gym or fitness scenario. The presentation moves across two distinct visual beats at a user-controlled, swipe-based pace without spoken audio. The first slide presents the setup through overlaid text, while the second slide transitions to display the workout interface and tracking features of the featured app directly on screen. Text overlays remain brief and centrally framed, while the post caption lists fitness-related tags alongside the specific app name to label the product context.
How this post compares
Its 17M views run about 74x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 5% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 88% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
More outlier TikTok posts
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Same Slideshow format
Another Workout Tracking outlier
Same Slideshow format
Same Slideshow format
Talking Head in Health & Fitness
A similar 2866x outlier
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