“A two-slide comparison you can use to market a health & fitness app - pairing a gym selfie about overtraining lower body with a recovery tracker screenshot that justifies it.”

Handler logged this slideshow post at 13M views, a jump of 2442x over the account's median. The Outlier score is exactly that jump, and with 5.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 1/5 (0.5% weighted). It promotes A gym workout and recovery tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 56K likes, 161 comments, 488 shares, and 3.4K saves - the raw engagement Handler reads to place the post in its niche.

Its 13M views run about 61x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 6% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 99% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.