“A two-slide comparison slideshow you can use to market a health & fitness app - it opens on a relatable gym-floor hook before swiping to reveal a highly visual muscle-mapping progress chart.”

This slideshow TikTok post pulled 105K views - 10× what the account typically does (~11K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 2/5 (2.8% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A workout-tracking app.