“A two-slide comparison format you can use to sell a health & fitness app - pairing a controversial gym insult with a radar chart showing extreme lower-body training dominance.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this slideshow post at 11M views, a jump of 1019x over the account's median. The Outlier score is exactly that jump, and with 11K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 1/5 (0.6% weighted). It promotes A gym workout tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
The counts behind those scores: 50K likes, 149 comments, 594 shares, and 2.5K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This two-slide post opens on a silent initial visual card featuring a direct prompt via text overlay. The content moves across two distinct static frames at self-directed viewing pacing. The first frame presents the setup using on-screen text, while the second slide transitions to show the workout app interface in full display. There is no background audio or spoken transcript; communication relies entirely on the static on-screen text elements and the brief caption below. The workout application appears directly in the second frame as the visual conclusion to the prompt introduced on the opening slide.
How this post compares
Its 11M views run about 51x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 13% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 99% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
Collections by app niche
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Another Workout Tracking outlier
Another Workout Tracking outlier
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
A similar 1614x outlier
Silent UGC in Health & Fitness
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