“A comment-reply clip you can use to promote a health & fitness app - answer a workout-tracking question by showing your app icon and doing a 14-second gym-floor feature run-through.”
15× outlier2/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
23K views on a app demo post, 15x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.5K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 1/5 (0.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A gym workout planner and tracker app. Reach gets a post seen; Pull is the read on whether it landed.
The counts behind those scores: 66 likes, 1 comments, 11 shares, and 15 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The 14-second video opens directly with spoken narration introducing the workout tracker by name. The visual flow progresses through roughly four rapid beats, starting with a screen view of the app icon before cutting across internal interface recordings. The pacing is quick and synchronized to the voiceover, displaying the app in action as it demonstrates workout logging, scrolling through an exercise bank, and browsing pre-made fitness routines. Subtitles mirror the audio continuously across the frame while the product interface occupies the center of the screen throughout the entire demonstration.
How this post compares
Its 23K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 80% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 96% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.
Collections by app niche
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Another Workout Tracking outlier
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Another Workout Tracking outlier
Same App Demo format
Same App Demo format
Same App Demo format
Same App Demo format
Silent UGC in Health & Fitness
Silent UGC in Health & Fitness
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