“A heartbreak slideshow hook you can use to market a health & fitness app - it opens on a gym-body payoff frame, then flips to equipment acknowledging the breakup motivation.”

Handler logged this slideshow post at 59K views, a jump of 46x over the account's median. The Outlier score is exactly that jump, and with 1.3K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (32.8% weighted). Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 11K likes, 16 comments, 381 shares, and 1.6K saves - the raw engagement Handler reads to place the post in its niche.

Its 59K views run about 0.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 60% of the 936 health & fitness outliers we currently track. Its Pull score sits in the top 7% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.