“A slideshow hook you can use to market a health & fitness app - it opens on a tearful personal story before revealing a text message featuring a contextual push notification.”

Handler logged this slideshow post at 1.3M views, a jump of 8x over the account's median. The Outlier score is exactly that jump, and with 163K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.5% weighted). It promotes A stress relief and heart-rate monitoring app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 13K likes, 1.2K comments, 341 shares, and 832 saves - the raw engagement Handler reads to place the post in its niche.

Its 1.3M views run about 5.8x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 89% of the 894 health & fitness outliers we currently track. Its Pull score sits in the top 86% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.