“A two-slide progress-bait slideshow you can use to sell a health & fitness app - contrasting an aspirational gym selfie hook with a gamified, color-coded muscle-heat-map diagram.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 693x - 3.7M views where a normal post on the account lands near 5.3K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A strength training and workout tracking app. Pull came in at 1/5, 0.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 20K likes, 73 comments, 314 shares, and 1.6K saves - the raw engagement Handler reads to place the post in its niche.

Its 3.7M views run about 16x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 17% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 96% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.