“A two-slide relationship hook slideshow you can use to promote a health & fitness app - pausing on a selfie before showing a gamified 12-month strength progression muscle map.”
2/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Running 24x the account's own baseline, this post reached 141K views against the 5.9K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.
Stronger App is the product on screen. Where reach gets a post seen, Pull - here 2/5, 2.8% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.
The counts behind those scores: 3.1K likes, 18 comments, 3 shares, and 190 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post is a two-slide silent photo carousel. The first slide opens with an initial hook image establishing a baseline fitness scenario, accompanied by minimal on-screen text framing personal progress. The second slide serves as the reveal beat, showing a direct comparison or outcome featuring the workout app interface or resulting strength gains. The pacing is controlled entirely by the viewer across just two distinct visual states. On-screen text overlays remain sparse, relying on visual juxtaposition between the before and after frames. The product makes its appearance on the final slide through in-app visuals, reinforced by the brief text caption listing workout tracking hashtags below the post.
How this post compares
Its 141K views run about 0.6x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 73% of the 894 health & fitness outliers we currently track. Its Pull score sits in the top 81% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
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