“A relatable contrast hook you can use to promote a health & fitness app - pair an emotionally heavy checklist of morning-after regrets against breezy outdoor b-roll to trigger relief.”

An outlier is a post that beats the account's own baseline, and this text-heavy one did by 18x - 12K views where a normal post on the account lands near 683. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

Pull came in at 5/5, 9.9% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 867 likes, 25 comments, 28 shares, and 48 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 12K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 78% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 56% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Text-Heavy breakouts among recent health & fitness outliers in the library, just 2% of the pool.