“A lifestyle-contrast hook you can use to promote a health & fitness app - contrast partying vape culture with vibrant outdoor running before presenting the puff-tracking interface.”

127K views on a app demo post, 19x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 6.7K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (2.0% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A vape tracking and quitting app. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 1.6K likes, 2 comments, 37 shares, and 201 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 127K views run about 0.6x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 77% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 82% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.